Rajasthan Organic Fresh Farmers Market
India's organic food and beverage consumption has grown in recent years due to its advanced demographic dividend, improved purchasing power and increased interest for the perceived health and wellness benefits of certain organic products. In market year (MY) 2019, organic food and beverage retail sales reached $69 million and is estimated to further rise by 12 percent to $77 million in MY 2020. Further propelled by a surge of demand in the wake of the COVID-19 pandemic, India continues to be an emerging market for organic food and beverages with robust prospects. With predicted favorable weather patterns, monsoons and a strong focus by the Indian government towards exports to fill U.S., European Union (EU) and South Asia demand, India's certified organic cropland will likely increase.(https://www.fas.usda.gov/)
Keeping this scenario in mind and merging the vision of Organic Farmer Producer Association of India- OFPAI. As a social responsibility OFPAI has come up with a great news for producer, consumers and manufacturer of organic food products in India.
The first of its kind permanent long-term market of organic food products and herbal healthcare products is opened at Pink City Jaipur, Rajasthan. Where organic products from different sources will be placed for the sell to ultimate consumer. About 200 hundred participant sellers will place around 1000 different kinds of products in this market for consumers from all across world. This market will be open for all like- organic farmers, organic food manufacturing multinational and national companies, organic traders, suppliers and buyers from different part of world specially India will participate in this market.This is permanent and long terms organic food supply market; it is open for all and where buyers and sellers can interact and participate.